Shangtours

About Us

Tailored Journeys - Embrace Cultural China

Our Story

ShangTours was born from a deep passion for travel and exploration.

In the summer of 2023, three visionary serial entrepreneurs came together with a brilliant idea: to tap into the vast potential of China’s domestic tourism market. One of the founders, a seasoned industry expert with 25 years of experience, brought a wealth of knowledge, while the team’s enthusiasm set the stage for ShangTours' journey.

In just one year, thanks to our unique perspective on the domestic tourism market and our carefully curated routes, ShangTours achieved extraordinary results. With a total revenue of 180 million RMB (approximately 24.6 million USD), our team rapidly grew from three people to a dynamic group of over 30 professionals. We also forged deep partnerships with leading tourism platforms and influential industry IPs. This remarkable growth underscores the strong appeal of domestic tourism in China and the team's unwavering commitment to creating unforgettable travel experiences.

China is a vast land blessed with breathtaking landscapes, a rich history, diverse cultures, and rapidly developing technology. These invaluable resources not only benefit the domestic population but also offer endless surprises for global tourists. Recognizing this potential, and with a solid foundation in place, ShangTours officially launched its inbound tourism business in early 2025.

Our mission is clear: to present an authentic, diverse, and captivating China to the world. Travel, for us, is not just about ticking off tourist destinations—it’s about fostering cross-cultural communication. Through meticulously designed travel routes, we aim to offer global travelers immersive experiences rich in cultural significance.

We are committed to guiding tourists deep into the heart of China—allowing them to connect with the profound heritage of ancient traditions, marvel at modern wonders, and experience the warm hospitality of the Chinese people. We also showcase China's remarkable modern achievements, like the high-speed rail network that connects cities in record time and the ubiquitous mobile payment system that makes life easy. This is the essence of ShangTours: a company born from our love for travel, our grand vision, and our dedication to sharing China’s unique charm with the world.

Our Team

At the core of ShangTours is a diverse and experienced team. Each member is passionate about creating seamless, meaningful experiences for our guests. Together, we bring decades of expertise in travel, PR, Marketing and hospitality, collaborating to deliver a travel experience that feels both authentic and luxurious.

Our Vision

In the name of travel, embark on a wonderful journey of deep exploration of the real China

At ShangTours, we have a bold vision: to become the leading cultural travel pioneer in China, offering unique, in-depth tours for global tourists. Our philosophy is simple yet powerful: by crafting travel experiences rich in cultural elements, we seek to fulfill the deeper needs of our travelers—helping them realize their long-held dreams.

Whether it’s a romantic honeymoon, a family trip to introduce children to China’s rich culture, or a relaxing getaway with parents to create lasting memories, ShangTours tailors each journey to meet the desires of our guests. Through our expertise in different regions of China, detailed itinerary planning, and personalized service, we ensure that every traveler has a fulfilling and rewarding experience.

China is a land where ancient traditions and modern innovation exist in harmony. From its preserved intangible cultural heritage to its vibrant communities, from high-speed railways to digital advancements, China’s unique charm is evident everywhere. Our carefully crafted itineraries not only showcase the country’s awe-inspiring natural landscapes—from the Himalayas to the picturesque beauty of Guilin—but also focus on fostering meaningful interactions with local communities. These experiences provide a genuine understanding of China’s diverse lifestyles, offering a truly immersive cultural tourism experience.

We are also deeply committed to responsible and sustainable tourism, ensuring that each journey has a positive impact on both the tourist and the destination. Our goal is to safeguard the beauty and cultural integrity of China for future generations.

At ShangTours, we go beyond typical travel experiences. We believe that every trip should leave a lasting impression. From expertly planned routes to passionate guides, we’re dedicated to presenting a real, diverse, and captivating China. We believe that when travelers step foot in this country, they’ll fall in love with it, just as we have.

Why Choose ShangTours?

Embarking on a journey to China is like opening a door to a world of ancient wonders, diverse cultures, and breathtaking landscapes. At ShangTours, we are dedicated to providing you with an extraordinary China experience, creating memories that will last a lifetime.

We don’t chase the cheapest travel products—we focus on delivering premium experiences. From priority access to international-standard 4- and 5-star hotels to small-group tours and exclusive access to attractions, we ensure every detail is seamless, making your China journey unforgettable.

Choosing ShangTours means more than just a trip—it’s an opportunity to fulfill your dreams and create lifelong memories.

Get in touch with one of our travel consultants now and start planning your personalized China journey today!”

Ready to start planning your next China adventure? Contact us today to start creating unforgettable memories.

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Traveling to China

Thank you for your interest in our China tours! We’re thrilled to help you plan an unforgettable journey.

A dedicated travel consultant will personally reach out to you within 24 hours with tailored recommendations.

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