Our Stroy
Tailored Journeys | Embrace Cultural China
Our Story
ShangTours was born from a deep passion for travel and exploration.
In the summer of 2023, three visionary serial entrepreneurs came together with a brilliant idea: to tap into the vast potential of China’s domestic tourism market. One of the founders, a seasoned industry expert with 25 years of experience, brought a wealth of knowledge, while the team’s enthusiasm set the stage for ShangTours' journey.
In just one year, thanks to our unique perspective on the domestic tourism market and our carefully curated routes, ShangTours achieved extraordinary results. With a total revenue of 180 million RMB (approximately 24.6 million USD), our team rapidly grew from three people to a dynamic group of over 30 professionals. We also forged deep partnerships with leading tourism platforms and influential industry IPs. This remarkable growth underscores the strong appeal of domestic tourism in China and the team's unwavering commitment to creating unforgettable travel experiences.
China is a vast land blessed with breathtaking landscapes, a rich history, diverse cultures, and rapidly developing technology. These invaluable resources not only benefit the domestic population but also offer endless surprises for global tourists. Recognizing this potential, and with a solid foundation in place, ShangTours officially launched its inbound tourism business in early 2025.
Our mission is clear: to present an authentic, diverse, and captivating China to the world. Travel, for us, is not just about ticking off tourist destinations—it’s about fostering cross-cultural communication. Through meticulously designed travel routes, we aim to offer global travelers immersive experiences rich in cultural significance.
We are committed to guiding tourists deep into the heart of China—allowing them to connect with the profound heritage of ancient traditions, marvel at modern wonders, and experience the warm hospitality of the Chinese people. We also showcase China's remarkable modern achievements, like the high-speed rail network that connects cities in record time and the ubiquitous mobile payment system that makes life easy. This is the essence of ShangTours: a company born from our love for travel, our grand vision, and our dedication to sharing China’s unique charm with the world.
In just one year, thanks to our unique perspective on the domestic tourism market and our carefully curated routes, ShangTours achieved extraordinary results. With a total revenue of 180 million RMB (approximately 24.6 million USD), our team rapidly grew from three people to a dynamic group of over 30 professionals. We also forged deep partnerships with leading tourism platforms and influential industry IPs. This remarkable growth underscores the strong appeal of domestic tourism in China and the team's unwavering commitment to creating unforgettable travel experiences.
China is a vast land blessed with breathtaking landscapes, a rich history, diverse cultures, and rapidly developing technology. These invaluable resources not only benefit the domestic population but also offer endless surprises for global tourists. Recognizing this potential, and with a solid foundation in place, ShangTours officially launched its inbound tourism business in early 2025.
Our mission is clear: to present an authentic, diverse, and captivating China to the world. Travel, for us, is not just about ticking off tourist destinations—it’s about fostering cross-cultural communication. Through meticulously designed travel routes, we aim to offer global travelers immersive experiences rich in cultural significance.
We are committed to guiding tourists deep into the heart of China—allowing them to connect with the profound heritage of ancient traditions, marvel at modern wonders, and experience the warm hospitality of the Chinese people. We also showcase China's remarkable modern achievements, like the high-speed rail network that connects cities in record time and the ubiquitous mobile payment system that makes life easy. This is the essence of ShangTours: a company born from our love for travel, our grand vision, and our dedication to sharing China’s unique charm with the world.
Ready to start planning your next China adventure? Contact us today to start creating unforgettable memories.

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