Tailored Journeys | Embrace Cultural China

Our Team

At the core of ShangTours is a diverse and experienced team. Each member is passionate about creating seamless, meaningful experiences for our guests. Together, we bring decades of expertise in travel, PR, Marketing and hospitality, collaborating to deliver a travel experience that feels both authentic and luxurious.

Denise Chen

Head of Inbound Business Division

Denise brings over a decade of PR and Communications expertise across Greater China and Southeast Asia, with experience in travel, education, hospitality, and F&B sectors. Fluent in both Mandarin and English, she has partnered with top global brands like InterContinental Hotels, VisitScotland, and the British Embassy in Beijing. Combining an entrepreneurial mindset with a grounded, approachable personality, Denise enjoys exploring local cafes and seeking out the next great coffee spot when she's not caring for her three-year-old son.

Zhiguo Wang

Co-Founder & Chairman

A veteran of the travel industry, Wang has more than 25 years of experience in both inbound and outbound tourism. His extensive network and deep knowledge of China’s tourism landscape have made him a trusted expert in curating authentic cultural experiences. Outside of his professional life, Wang enjoys road trips and outdoor adventures with his family.

Jingjiao Pian

Co-Founder & CEO

A serial entrepreneur, Pian brings a wealth of experience in retail and e-commerce to ShangTours. With an impressive track record of growing businesses rapidly, she is focused on crafting personalized, compelling travel experiences. Outside of work, Pian loves to spend quality time with her 10-year-old daughter, enjoying family trips, skiing, swimming, and painting.