Privacy Policy

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Privacy Policy

1. Privacy Statement

Shang Tours (Beijing) International Travel Service Co., Ltd (“we,” “our,” or “the Company”) values your privacy and is committed to protecting it. We recognize the importance of safeguarding your personal information and ensuring its confidentiality and security.

This Privacy Policy (“Policy”) explains how we collect, store, use, and disclose personal information when you interact with us. All personal data is handled in compliance with applicable privacy laws. In the event of any inconsistency between this Policy and privacy laws, the privacy laws will take precedence.

2. Collection of Personal Information

2.1 General Collection

Personal information refers to data that can directly or indirectly identify an individual. We collect and store personal information provided during business interactions or through the use of our products and services.

Due to the nature of our services, it is generally necessary to obtain your name and contact details to facilitate business transactions. However, where feasible, we offer the option to interact with us anonymously or using a pseudonym.

We collect personal information from various sources, including:

Our official website: www.shangtours.com;
Direct business interactions with us;
Your employer, manager, or company representatives;
Electronic and written communications such as emails, phone calls, and other online interactions;
Other business-related activities or events.

The personal information we collect may include:

Full name;
Contact details (mobile number, telephone, and email address);
Gender;
Physical or residential address;
Passport details provided by you;
Payment transaction details (e.g., PayPal, credit card information);
Log data, including IP address, browser type, site visit records, session duration, and other website usage metrics.

We strive to collect only the personal information that is reasonably necessary.

2.2 Sensitive Personal Information

Certain personal information, including health-related data, is considered sensitive and requires enhanced protection. We will only collect such data when:

You provide explicit consent;
It is necessary for delivering our services;
It is required or permitted by law;
It is essential to establish, exercise, or defend legal claims.

By providing sensitive information, you consent to its collection and use under this Policy.

3. Use of Personal Information

We automatically collect certain data to monitor service quality and improve user experience. Most collected data is anonymized and used for statistical analysis.

We may use your personal information for the following purposes:

Establishing and maintaining your customer relationship;
Providing requested products and services;
Enabling access to our website, applications, and services;
Managing bookings and service confirmations;
Administering and optimizing our business, website, and user experience;
Conducting research and improving our services;
Responding to inquiries and providing support;
Personalizing your experience and enhancing website functionality;
Informing you of service updates, promotions, and offers;
Administering surveys, rewards programs, and promotional events;
Sending administrative messages, reminders, technical notices, and security alerts;
Allowing content sharing via features like “Share with a Friend”;
Conducting internal research and statistical analysis;
Complying with legal obligations and resolving disputes.

If we intend to use your data beyond these stated purposes, we will obtain your consent before proceeding.

4. Disclosure of Personal Information

We may disclose personal information to:

Employees, agents, and contractors;
Third-party service providers (e.g., website hosting, payment processing);
Professional advisors and legal representatives;
Payment system operators;
Business partners and sponsors;
Government authorities, such as the China National Tourism Administration, for statistical reporting;
Entities involved in business transactions, mergers, or asset transfers;
Other authorized third parties as required by law.

We will not disclose your personal information beyond these cases unless legally mandated.

5. Security and Data Retention

5.1 Protection Measures

We implement reasonable security measures to protect personal information from unauthorized access, misuse, loss, or disclosure. These include:

Utilizing updated technological safeguards;
Implementing procedural access restrictions;
Conducting regular security reviews;
Adopting additional protective measures as necessary.

Despite our efforts, we cannot guarantee absolute security and are not responsible for data breaches caused by unlawful third-party actions.

5.2 Data Deletion

When personal information is no longer required, we take reasonable steps to securely delete or anonymize it, subject to legal and contractual retention obligations.

6. Cookies and Tracking Technologies

Cookies are small data files used to enhance website functionality. We use cookies to collect information about user activity. You may configure your browser to reject cookies, but this may impact website usability.

7. Third-Party Data Handling

7.1 Analytics Services

We use Google Analytics to track website usage and enhance service offerings. Google may process this data in the United States. More information can be found in Google’s privacy policy: http://www.google.com.au/policies/privacy/.

7.2 Data Storage Locations

Personal data may be stored on cloud servers worldwide, including in the U.S. If you provide information from outside China, it will be processed in China per this Policy.

7.3 Trusted Third Parties

We may share anonymized data insights with third-party partners to improve services and personalize experiences.

7.4 User Consent for Third-Party Sharing

We will only share personal information with third parties if:

You provide explicit consent;
Disclosure is legally required or authorized.

We take reasonable measures to ensure third-party compliance with privacy laws.

8. External Links

Our website may contain links to third-party sites. We are not responsible for their content, privacy policies, or practices. Users are advised to review external privacy policies before engaging with such sites.

9. Access and Updates to Personal Information

9.1 Access Rights

Users have the right to access their personal data unless:

Access is unlawful;
It violates third-party contracts;
Privacy laws mandate denial.

9.2 Requesting Access

For access to personal information beyond account details, submit a written request via email: info@shangtours.com.

9.3 Data Correction and Deletion

To correct or delete personal data, contact us at info@shangtours.com. If deletion is not feasible due to legal reasons, we will provide an explanation.

10. Complaints Handling

We are committed to privacy compliance. If you have concerns about a privacy breach, submit a confidential complaint to info@shangtours.com. We aim to respond within 30 days with a resolution or proposed solution.

11. Policy Updates

We reserve the right to update this Policy at any time. Changes will be published on our website. Users are responsible for reviewing updates periodically.